MOD.07 — Services
Brand & Identity Systems.
A logo is one decision. An identity is a hundred of them, made consistent. We design marks, palettes, type systems and the usage rules that keep your brand coherent everywhere it shows up.
What the module includes
- I-01Mark & logo system
Primary mark, alternates and clear-space rules, drawn to survive favicons and billboards alike.
- I-02Colour & type architecture
A palette with contrast ratios checked, paired with a type scale that works in print and code.
- I-03Usage & CI guidelines
The document your team and suppliers actually follow: do this, never that, here's why.
- I-04Collateral & templates
Cards, decks, social frames and proposal templates so the system goes to work on day one.
- I-05Digital-first handover
Every asset exported for web, print and product. SVG, not a zip of mystery JPEGs.
How the module runs
Strategy before sketches
Positioning, audience and competitors first. A mark means nothing without a point of view.
Design the system
Mark, colour, type and rules developed together, tested at every size and on every background.
Hand over working files
Guidelines, exports and templates. Plus a working session with whoever applies the brand next.
Seen in production
True-to-colour captures from the registry. Open the case file for the full build sheet.
Proof in the registry
The registry shows identity work holding up in production: marks that survive being small, palettes that pass contrast law, type systems that read on a cracked phone screen in sunlight.
Quick answers
Do you do full rebrands or just logos?
Both, but we'll tell you which you need. Plenty of businesses need a system built around an existing mark, not a new mark.
What do we receive at the end?
A guidelines document, every mark and lockup as SVG and PNG, colour and type specs, plus collateral templates. The lot, with no licensing tricks.
Can the identity roll straight into a website?
That's the point of doing it here. The same system drives the site build, so nothing gets lost in translation between a brand studio and a web team.
How involved do we need to be?
Two structured sessions minimum: strategy at the start, review at the midpoint. We'd rather over-involve you early than surprise you late.
What does identity work cost?
Scoped per project; a focused mark-and-guidelines package costs a fraction of a full rebrand. We quote fixed, not hourly.