Case file — PRJ-009
Schick.
The South African home of a global razor brand: two ranges, one site, retail-grade polish expected throughout.
The brief
Schick is a global razor brand with two ranges — Schick and Intuition — and a South African market that needed its own site without stepping outside multinational brand guidelines. The constraint was the job: every colour, mark and layout rule was already decided, and the build had to be right to the pixel.
The build
We worked to the global guidelines exactly and put the effort into structure instead: products split cleanly by who they are for, the two ranges kept distinct so a shopper never confuses them, and a local site that loads fast on South African mobile data rather than inheriting a heavy international template.
Scope of work
- S-01DESIGN
Global brand guidelines respected to the pixel, executed for a local market.
- S-02DEVELOPMENT
Fast, self-contained local build rather than a heavy inherited template.
- S-03PRODUCT STRUCTURE
Two ranges and two audiences separated so nothing gets confused.
- S-04PERFORMANCE
Tuned for South African mobile data, not head-office bandwidth.
The details that mattered
- Guidelines are the brief. With a multinational, the design is not the question. Getting it exactly right is.
- Two ranges, zero confusion. Schick and Intuition stay distinct throughout, so a shopper never lands on the wrong one.
- Split by who it is for. Men’s and women’s products separated at the top level, which is how people actually shop this category.
- Run locally. A South African site on South African data speeds, not an international build with the local logo dropped in.
Quick answers
Do you work under global brand guidelines?
Yes, and we treat them as law: exact colours, type and clear space, built so the brand team's checks pass first time.
Who maintains a brand site after launch?
The local team, by design. Templates stay simple enough that day-to-day publishing never needs a developer.