MOD.09 — Services
Growth & Paid Media.
Paid traffic works when the tracking is honest and the landing page holds. We run Google and Meta campaigns the way we build software: measured, versioned, and tuned against numbers you can see.
What the module includes
- I-01Campaign architecture
Account structure, audiences and budgets designed before a rand is spent.
- I-02Google & Meta management
Search, shopping and social campaigns run hands-on, not set-and-forget.
- I-03Tracking & attribution
Conversion tracking wired end to end, so reported results are real results.
- I-04Landing page optimisation
The page that receives the click gets engineered alongside the ad that earns it.
- I-05Plain-language reporting
Weekly numbers: spend, enquiries, cost per lead. No vanity metrics, no 40-page decks.
How the module runs
Wire tracking first
Before spending, we make sure every enquiry, call and sale is measured. Otherwise it's gambling.
Launch tight, then widen
Small budgets prove the message; winners get the spend. Losers get killed fast, in writing.
Tune weekly
Bids, audiences and creative reviewed on a weekly cycle with a report you can read in two minutes.
Seen in production
True-to-colour captures from the registry. Open the case file for the full build sheet.
Proof in the registry
Growth work plugs into builds from this registry: tracking wired at build time, landing pages engineered for the click they receive, reporting that ties spend to enquiries rather than impressions.
Quick answers
What budget do we need to start?
Less than you'd think, but enough to generate decisive data — we'll give you a floor figure for your market in the first call. Below it, we'll say so rather than take the fee.
Do you charge a percentage of ad spend?
No. Flat management fee, so our incentive is your results, not inflating your budget.
Who owns the ad accounts?
You do, always. Accounts, pixels and data live in your name; we work inside them. Fire us and you keep everything.
Can you fix tracking another agency set up?
Very common request. We audit the tags, rebuild what's broken and document the setup so it survives the next website change.
Google or Meta — which should we use?
Depends whether people search for what you sell or need to be shown it. Most businesses need one done well before touching the other; we'll tell you which.