Case file — PRJ-006
Cape To Cope Wines.
A Danish importer bringing South African wines and their stories to Scandinavian tables, with a store built for both.
The brief
A Danish family importing South African wine, selling to Danish consumers in Danish. Two things made this harder than a normal store: the whole site had to work in a second language properly rather than through a translation plugin, and alcohol retail in Denmark carries compliance the checkout has to honour.
The build
We built the storefront in Danish from the ground up — categories, checkout and legal copy written for the market rather than machine-translated into it. The range is organised the way a Danish wine buyer browses: sparkling, white, red, rosé, Cape Vintage port and brandy. Age compliance is handled inside the flow rather than bolted over it as an interstitial.
Scope of work
- S-01DESIGN
A storefront that carries the African story to a Danish buyer without becoming a travelogue.
- S-02E-COMMERCE DEVELOPMENT
WooCommerce build with catalogue, checkout and local delivery rules.
- S-03LOCALISATION
Danish throughout — written for the market, not run through a translator plugin.
- S-04COMPLIANCE
Alcohol-retail age handling built into the flow rather than layered on top.
The details that mattered
- Localised, not translated. Category names, checkout language and legal copy written for Denmark. A translation plugin reads like one.
- Browsed the way wine is bought. Sparkling, white, red, rosé, port, brandy. The structure follows the shopper, not the importer’s catalogue order.
- Compliance inside the flow. Age verification handled as part of buying, not as an interstitial that gets clicked past.
- The story still sells. A family passion for Africa is the reason this store exists. It carries through without displacing the product.
Quick answers
Do you build stores for markets outside South Africa?
Yes. Cape To Cope trades in Denmark: Danish language, local delivery rules and EU compliance, all built in from the start.
WooCommerce or Shopify for a store like this?
This one needed WooCommerce: local control, content beside commerce and no platform ceiling. Our notes cover the decision in detail.