Case file — PRJ-005
MBFI.
A biological fertiliser company operating across continents, with trial data to prove it and a site that needed to carry the science.
The brief
MBFi sells biological crop inputs — biostimulants, inoculants, adjuvants and green-chemistry products — into five markets: the USA, Argentina, Chile, South Africa and Bolivia. Each has different registrations, different crops and different regulatory language. One global site would have been wrong in every market; five separate sites would have been unmaintainable.
The build
We built one platform with region as a first-class switch, so a grower in Argentina sees the products registered for Argentina and the trial data that applies there. The agronomy sits one level down where a technical buyer will look for it, and the commercial message stays on top for everyone else. Adding a sixth market is a content job, not a development one.
Scope of work
- S-01WEB DEVELOPMENT
Region-aware WordPress platform serving five markets from one codebase.
- S-02INFORMATION ARCHITECTURE
Product, crop and region cross-referenced so each market sees only what applies to it.
- S-03CONTENT STRUCTURE
Agronomist-level trial data organised without burying the commercial message.
- S-04SEO
Structured per region so each market ranks for its own crop and product terms.
The details that mattered
- Five markets, one platform. USA, Argentina, Chile, South Africa and Bolivia each get correct products and registrations from a single build.
- Growers buy evidence. Trial data is the sale in this category. It is organised and reachable rather than deleted for tidiness.
- Registrations are not decoration. Showing a product where it is not registered is a compliance problem. Region gates the catalogue, not just the copy.
- A sixth market is content, not code. The structure was built to be extended by the client, because it will be.
Quick answers
How does one site serve multiple regions?
One platform with region-aware content: shared structure, local registrations and products switched by market, no duplicate sites to maintain.
Can you handle technical and scientific content?
Yes, the discipline is structure: lead with what buyers need, keep specialist depth one organised level down.