Case file — PRJ-011
Quemic.
Security and risk experts across Africa — public safety, aerial and drone operations, conservation protection and risk advisory. The website had to carry that authority in one coherent structure.
The brief
Quemic runs four distinct divisions across the safety and security environment, and the old site buried them in a decade of accumulated pages. Government and corporate clients needed to find their division, see credibility fast, and reach the right person without a switchboard tour.
The build
We rebuilt the information architecture around the four divisions, gave each a clear entry card from the first screen, and rewrote the paths so a procurement officer and a conservation partner each reach their own content in one click. Authority imagery, direct enquiry paths, and performance work throughout.
Scope of work
- S-01UX/UI DESIGN
Four divisions mapped into one navigation a first-time visitor can parse in seconds.
- S-02DEVELOPMENT
Hand-built front end on a clean stack — fast, documented, maintainable.
- S-03CONTENT ARCHITECTURE
A decade of pages consolidated into division-led sections with clear enquiry paths.
- S-04PERFORMANCE & SEO
Structure, markup and speed tuned so each division ranks for its own terms.
The details that mattered
- Division-first, always. Public safety, aerial & drone, conservation and risk advisory each get a front-screen card. No visitor has to guess where they belong.
- Authority without noise. Security buyers read credibility in restraint: real operational imagery, plain claims, direct contact routes.
- Built for procurement. Public-sector visitors arrive with a checklist. Capability pages answer it without a phone call.
Quick answers
What did the Quemic rebuild involve?
A ground-up redesign and rebuild: new information architecture around four divisions, rewritten paths, authority-led design and performance work across the site.
Can you handle multi-division corporate sites?
Yes — Quemic, MBFI and Afrikelp are all multi-audience corporate builds in the registry. The pattern: one brand, clear division entries, separate enquiry paths.