Case file — PRJ-012
Green Create Africa.
A cleantech operator that treats industrial wastewater onsite and turns it into biogas, water and fertiliser. Three live plants across Southern Africa, and a site that had to make heavy engineering legible to boardrooms and plant managers alike.
The brief
Green Create Africa treats industrial effluent onsite and recovers value from it — biogas, reusable water, organic fertiliser. That is a genuinely technical proposition sold to two very different rooms: plant engineers who want process detail, and executives who want compliance and cost off their desk. The site had to serve both without patronising either.
The build
We led with the outcome — Lifting the Burden of Wastewater — and put the operating proof directly beneath it. Three live sites in Mauritius, Rustenburg and Worcester each get their own page with aerial plant photography, so the capability is demonstrated rather than claimed. Process depth sits one level down, where the engineers will look for it.
Scope of work
- S-01UX/UI DESIGN
One route for the technical reader, one for the commercial reader, without splitting the site in two.
- S-02DEVELOPMENT
WordPress build the client’s own team can extend — new sites and roles added without a developer.
- S-03SITE ARCHITECTURE
A repeatable plant-page pattern, so every new facility drops into the same structure.
- S-04PERFORMANCE & SEO
Structured for the terms buyers actually search: onsite effluent treatment, waste-to-value, biogas recovery.
The details that mattered
- Operating plants beat adjectives. Mauritius, Rustenburg and Worcester are real, running, and photographed from the air. For an industrial buyer that settles the credibility question before a single claim is read.
- Two readers, one page. Executives get outcome and compliance in the first screen; engineers get process depth a click below. Neither has to wade through the other’s content.
- Built to grow with the plants. Every new site is a repeat of an existing template, so the client’s team publishes a new facility without touching code.
- Careers taken seriously. Specialist operators are hard to recruit. The careers route is a first-class path, not a footer link.
Quick answers
What did the Green Create Africa build involve?
Design and development of a corporate platform for a waste-to-value operator: outcome-led homepage, a repeatable plant-site template covering Mauritius, Rustenburg and Worcester, a careers path, and technical SEO for onsite effluent treatment and biogas recovery terms.
Do you build sites for industrial and engineering companies?
Yes. Green Create Africa, MBFI and Afrikelp are all technical B2B builds in the registry. The pattern is the same each time: lead with the operating proof, keep the process detail one level down, and make the whole thing extendable by the client’s own team.